Rihanna's Fenty Hair Takes Up Residency at Selfridges Corner Shop

Fenty Hair Launches Multiple New Products

Rihanna’s Fenty Hair is growing, launching Edge Control, a moisturizing styling cream, and a new color way of the popular Heat Styling Brush. The Heat Styling Brush is now available in blue. Edge Control is a smoothing cream with a blend of conditioning ingredients like castor oil and shea butter that helps to maintain edges, flyaways and baby hairs. The product comes in a 1.7-oz pump bottle.

These items are the first new Fenty Hair products since the brand’s SoftTexture Collection featuring three products launched last summer. The Heat Styling Brush was originally released in 2021, quickly becoming one of the brand’s best-selling products.

Fenty Hair at Selfridges Corner Shop

Fenty Hair has taken up residence at Selfridges Corner Shop until the end of April. The pop-up shop will host three different experiences, with a different focus each week. In week one, shoppers could get mini braids and explore the full line of Fenty Hair products. During week two, the focus is on the new Edge Control product. Week three will center around the Heat Styling Brush and feature tutorials and demonstrations.

Fenty Hair was launched in 2020 as an inclusive hair care brand, with products made for all hair types. The brand has been praised for its emphasis on inclusivity. The new products will further expand Fenty Hair’s offerings, continuing to innovate in the hair care space.